G2.com

About

G2 is the world's largest and most trusted software marketplace. Each year, more than 100 million professionals — including employees at every Fortune 500 company — use G2 to make smarter software decisions based on authentic peer reviews .

Thousands of software and services companies partner with G2 to build trust, gain insights, and grow their business .

What G2 Does

G2 transforms the way businesses discover, buy, and manage technology. The platform leverages over 1.3 million user reviews to drive better purchasing decisions . Unlike traditional analyst models that lag behind rapid technological changes, G2 puts the authentic voices of real users front and center .

For software buyers, G2 provides:

• 100% validated peer reviews written by real users
• Data-driven comparison tools to evaluate products side by side
• Buyer Intent signals that identify which companies are actively researching software solutions

For software sellers, G2 offers:

• Tools to collect authentic customer reviews and build reputation
• Market intelligence dashboards on competitors and buyer sentiment
• G2 Buyer Intent data integrated with Salesforce, HubSpot, and other platforms
• Embeddable widgets to showcase star ratings and reviews on their own websites

Key Facts

Metric	Value
Founded	2012
Headquarters	Chicago, Illinois
Products & Services Listed	180,000+
Categories	2,100+
Monthly Buyers	1 million+
Total Funding	$257 Million
Customers	4,000+ organizations globally

Why G2 Matters

G2 is often described as the "Amazon for B2B software" — a place where businesses can research, compare, and select technology with the same confidence that consumers have when buying products based on Amazon reviews .

The platform's PEAK values guide everything they do :

• Performance — Committing to thoughtful work and excellence
• Entrepreneurship — Looking ahead with grit and initiative
• Authenticity — Real reviews, real people, real discussions
• Kindness — Leading with purpose and compassion

Who Uses G2

• Buyers — Business professionals seeking reliable software recommendations
• Sellers — Software companies wanting to reach informed buyers
• Investors — Analysts looking for real-time software market trends